To celebrate the achievements of womxn in sports and inspire new generations, Nike organised ‘Her Rise’ during its 50th anniversary. We created elegant and minimal motion assets including a fun and interactive face filter, event visuals and an on-stage video, that distilled key sports motifs.
The event, which challenged gender equality and resilience and highlighted the bright future of womxn’s sports, was an important project for us as a female-led studio. We embraced a work-in-progress language to communicate that celebrating and encouraging womxn in sports is always in development and motion.
